Impact of Covid-19 on Manufactures in Mumbai (Results)
List Of Companies
Vasu Chemicals LLP
KARAMTARA
Apcotex Industries Ltd.
B R STEEL PRODUCTS PVT LTD (2 interviews)
UPL Ltd. (2 interviews)
Hindustan mineral products
Guardian Pharmacy
Max Spare
Inco
GNC
Scale of business
Target Audience
Is covid-19 having a negative or positive effect on your business.
Positive
Partly negative
Negative
Positive
Positive - as we immediately were able to cut our costs down and also in low sales periods put our efforts towards research and development. We have been able to add new products through R & D.
YES, COVID 19 HAD A NEGATIVE EFFECT
CERTAINLY NEGATIVE
Neutral
Was the second wave better or worse than the last one?
Better
First one was worse
Worse
Similar
Much better than last one- we are getting strong sales demand from customers and our costs have been in control and new products have given much needed boost.
IT WAS WORSE THAN LAST ONE
very slightly better
Second wave was better
Did you have to reduce your price in order to improve your sales? What other strategies have you had to implement?
More solution based selling , new products introduced . More Social Media
presence . Lot of training workshops for customers
The issue was the continuation of production. And increase in raw material prices
therefore customers were not buying
No, we did not reduce our prices. We made our assets more flexible. We introduced
products for Healthcare when demand from other industries was weak.
Not much impact on price points
No…because Nutrition and wellness have become at the top of consumers mind
Not Much pressure on price. We introduced new products with higher margins
No we didn't increase - in fact we increased prices.
YES, PRICE REDUCTION, PRODUCTION LOSS DUE TO LOCK DOWN,
NON AVAILABILITY OF RAW MATERIALS AND LABOR.
In some cases price had to be reduced, but generally there was hardly any demand because our customers had greatly reduced their production
Did not reduce , changed the way we work
How was the effect on your cash flow?
If it had a moderate or massive impact, how did you manage to pay your dues?
Very tight had to borrow from secondary market
LOANS WERE TAKEN
We became very irregular, unfortunately salaries to our staff have to be reduced by nearly 30%. Our suppliers were extremely angry with us for non-payment of dues in time.
Similar
How did Covid-19 impact your marketing strategies? Did you have to change
your approach?
Yes. Lots of VC meetings and interactions . Continuous WhatsApp and telecoms
Yes a big change
Yes. We learned to market better online and use online tools to manage customer
relationships.
Yes, we increased our marketing spends
We scheduled zoom calls and whatsapp video calls in absence of physical meetings regularly- 3-4 customers daily- thereby we were able to maintain relationships and also save on travel bills. This was very effective.
More VC with customers. Lot of social media - training workshops
VERY BIG IMPACT ON MARKETING STRATEGIES...YES WE DID NEED TO CHANGE THE APPROACH
Does not really apply, as the market was as good as non existent
Focused on Health and safety
What has been your competitor's situation?
Some of them have had de-growth and profit has taken a hit.
They are all in the same problem
Some competitors could adapt quickly and manage well. Others are still struggling.
Some have been hit
All have done well
we have been able to generate faster pace of growth
Some like us and some have not done well
SAME AS US
Similar to ours
What was the labor situation like? and What strategies did you use to retain the
labor force?
We didn't lose anyone and kept them busy with training for technical topics and soft skills . Weekly video calls to understand their issues and challenges .
Labor situation was bad in the second wave but now because of closure of a lot of industry position of labor is very comfortable
Arranged private vehicles to transport employees. Arranged additional covid insurance. Counseled employees on how to travel and work safely. A few of our leaders led from the front and started going to the factories.
We provided accommodation, food and special incentives to retain our workforce since the inception of the first wave
Had some problems but we gave all kinds of protective gears and ensured that all showed up
We didn't have to - labor situation is quite stable at our end
We didn't lose anyone. We used to have CCMs every saturday with all teams to know issues and challenges
LABORS WERE VERY LESS AND FOR RETAINING WE DID PROVIDE THEM PLACE TO STAY IN FACTORY PREMISES.
Many of our labor force returned to their native places. In any case, because of very low production we did not need much labor.
Very difficult, we hand to give higher compensation
Was the stimulus enough or did you have to borrow? If you did borrow, was it
from a bank or from a private source?
We didn't have to borrow
Pvt sources stimulus was good
There was no stimulus. We had to borrow additional funds from the bank.
No specific borrowings for Covid
No
Didn't borrow- we are debt free company
We reduced our borrowing
WE DID BORROW AND IT WAS FROM BANK.
Stimulus was not enough and we had to borrow from private sources.
We had no stimulus in our industry
From your experience of the 2 covid-19 waves, would you say that you are better
prepared for the third wave of the virus?
Yes
Yes definitely
Yes better prepared
Yes with the hybrid way of working and we are more hedged
Yes
Yes for sure
NO - WE NEED TO PREPARE MORE
Yes Certainly. But if the demand reduces like last time no amount of preparation can help.
Lastly, has Covid-19 made you and your organization a better and more cost and
performance efficient one? Please elaborate.
Definitely yes
Yes we are a tighter organization we have reduced a lot of manpower costs as lot of people in the System that were not needed got exposed
Yes. We were able to focus on reducing costs. We were able to make our assets more flexible. We are a much stronger and nimble company after the covid-19 experience.
Yes it did. We could play around and try new ways of doing business. Cutting down costs was a priority during the first wave to safeguard the business for adversities. Since we are an essential service for the nation's food security, ensuring business continuity amidst crisis is a must have. We have realized increased efficiencies through automation and digitisation.
Yes, we did cut costs also especially rental, travel which helped our business become more competitive
Absolutely- cost and time efficient 👍🏼
Definitely yes. Communication is much faster. our response time internally and externally is much faster now. Our approach to customers has changed. Rather than just a supplier we have become partners in their operations. Lot of value is added in their water saving endeavors.
YES. WE ARE LEARNING HOW TO COPE UP AND USE RESOURCES READILY AVAILABLE AND WORK TOWARDS PERFORMANCE EFFICIENT.
Yes definitely, we launched a serious cost reduction project both in Formulations and processing. We surely benefited from it.